Nudge – Books I recommend 4

I was once told my an MP’s wife that head office had sent a copy of this book to every MP to read and digest. To be fair its concepts are really interesting – that you can manipulate human behaviour through small unconscious ‘nudges’ which rely on certain pscyhological factors that we as westernised humans have. There is another book which tells how the nudge unit within government worked and some of its ups and downs. Personally I didn’t enjoy the second book as much but still worth reading.