Nudge – Books I recommend 4
I was once told my an MP’s wife that head office had sent a copy of this book https://amzn.to/3r3xlwj to every MP to read and digest. To be fair its concepts are really interesting – that you can manipulate human behaviour through small unconscious ‘nudges’ which rely on certain pscyhological factors that we as westernised humans have. There is another book https://amzn.to/36urtm4 which tells how the nudge unit within government worked and some of its ups and downs. Personally I didn’t enjoy the second book as much but still worth reading.